The Least Religious - Religious Dating site?

The following Dating website has been advertising itself quite heavily on all the Israeli Religious websites. It brands itself as a big free Dating website specifically for religious Jews. However what caught my eye was the fact that not even one of the people who they show on their banners - looks remotely religious. I couldn't spot a Kippah on any head, and lets just say that none of the religious girls I know dress the way the girls in the banner do..