Imagine you were living in Ashkelon - an Israeli city only a few kilometers from the Gaza strip. Now imagine that for the last few days rockets from Gaza have been landing in the surrounding Israeli cities. Would you suddenly be inclined to buy life insurance?
That is exactly what a friend of mine originally from Ashkelon was asked, when a few weeks ago he was called by an insurance company which stated that "due to the rockets in your area, we would like to interest you in buying health insurance".
At first the word "slimy" came to mind. However, I continued thinking - wouldn't I actually want life insurance if I was living in Ashkelon or Sderot? So why am I so against the insurance company offering it under those circumstances? Sure, they are trying to profit off a bad situation - but shouldn't we encourage people in war zones to buy life insurance?
My friend upon hearing the offer answered "Where have you been for the last 10 years?" He then hanged up.