Wednesday, September 5, 2012

On The "Emunah" Jingle

The jingle above for Emunah (a Dati-Leumi women's movement) has been playing on the radio for the last few weeks. I'll admit that I really like it - though probably for all the wrong reasons. The music of the jingle is quite simply -old fashioned. For some reason the "old fashioned" nature of the jingle conveys very well the picture of Emunah as nice charming grandmothers. 

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